“How can you sell me someone else’s information?”
Most independent info pro don’t spend all their time conducting surveys, studying trends, and writing their own market research reports. They gather information from some sources, including the Web, trade and professional journals, newspapers, magazines, government agencies, associations, and consulting reports. What they are charging for is not the information but their time and skill in finding the information, and in knowing where to go to find it.
“Why do you charge me when it’s all free on the Web?”
The independent information pro will find useful, correct, and relevant information in less time than her client can. Most information is not available on the free Web. It’s hidden in databases that don’t show up in search engines. It doesn’t show up in databases that don’t show up in search engines, it shows up in articles and white papers that never make it to the Web. Information will be in government and association reports that are hidden deep in the Web site or in a book chapter or articles in periodicals that are in a library somewhere, or in a document filed in a county courthouse. It can also be found by doing telephone research, or interviewing experts and getting their comments on any given topic.
Also, the independent info pro add value by analyzing the results, providing not just information but answers.
“What if you don’t find any information?”
There aren’t many research projects where there’s no information to be found. I may not be able to find the exact information you’re looking for, but a good researcher can find enough information to reach an answer. Finding no information could be the answer the client is looking for.
Independent info pros charge for their time and research skills not for quantity of information. If, for some reason, I can’t find anything useful, I’ll stop and consult you about expanding or changing the focus of the research.
You can certainly see your enthusiasm in the work you write. The world hopes for more passionate writers like you who aren’t afraid to say how they believe. Always follow your heart.
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Thank you for your comment. While I must say that I thought about compiling all the information into an ebook, I would not charge for it. My business is to provide a one on one health information consultation that is designed to help you with your health concerns. This is where I make my money. I gather information you are concerned about and compile it into a report just for you.
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Thank you for your comment. You probably have seen these same questions and answers because these are typical questions asked of every Information Professional.
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